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2014 Webranking: Telecom Italia is first among tlc European companies and third of the 500 largest European companies

03/30/2015 - 09:00 PM

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The prestigious research by Comprend awards the corporate website telecomitalia.com and the institutional Social Media channels.

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With a score of 83.3 on a maximum of 100, Telecom Italia placed first in the 2014 Webranking for European telecommunications companies distancing second-placed Scandinavian Telia Sonera by over 20 points. Telecom Italia placed third overall, behind Eni and Snam.

For eighteen years the Comprend research analyzes the quality of corporate online communication of  the top, by market capitalization, 500 European companies. The 2014 ranking is based on 100 criteria and 309 subcategories.

 

There are many points of strength recognized to the website:

  • the creation in Responsive web design, a functionality in which Telecom Italia has been a pioneer with regards to other large Italian corporations,
  • the wealth of financial information,
  • the quality of content dedicated to sustainability,
  • the new editorial strategy which, to increasingly include the general public, is based on a storytelling format,
  • "Telecom Italia beyond numbers": a new concept of company profile which presents financial reporting content with a view towards company communication and storytelling.